Product
Ingredient awareness and responsible formulation.
FOUNDER · TAN YET MEE
A personal search
became a public mission.
Tan Yet Mee began reading detergent labels after a major lifestyle change and a difficult search for products that would not aggravate her skin condition. That experience became the starting point for a safer, more thoughtful way to clean.
Tan Yet Mee, founder of ecoMINIM.01
Question
A personal experience led to closer scrutiny of household detergent ingredients.
02
Research
Formulations were iterated with a focus on gentleness, efficacy and environmental consideration.
03
Build
Manufacturing capability became the platform for ecoMINIM®.
04
Advocate
Sustainability expanded from product philosophy into sourcing, packaging, circularity and ESG thinking.
“Everyone can make a difference to save our world one step at a time.”
Tan Yet Mee, founder of ecoMINIM. Published on the official ecoMINIM story page.FOUNDER-LED ESG
Sustainability is not a campaign.
It is an operating philosophy.
The founder's vision connects responsible formulation with manufacturing discipline, circularity, consumer education and measurable ESG oversight.
Operation
Quality, sourcing, packaging and traceability.
Impact
Return programmes, education and measurable ESG.