From one small drop
to a cleaner full circle.
ecoMINIM began with a founder-led search for gentler, effective home cleaning. The local Maypreen edition keeps that original mission visible: make responsible choices easier, one household and one small step at a time.
Meet the founder
Manufacturing foundation
Maypreen developed contract manufacturing and custom formulation capability for household consumer cleaning products.
Responsible formulation
Product principles evolved around plant-based ingredients, concentrated formats and ingredient exclusions.
ecoMINIM®
The in-house brand translated responsible manufacturing into a consumer-facing household range.
ESG by operation
Sourcing, production, upcycled cartons and bottle-return programmes provide the foundation for measurable ESG oversight.
Operational intelligence
Structured commerce, manufacturing and ESG data supports clearer reporting and management review.
Care in formulation.
Clarity in claims.
Company materials describe plant-based product principles, decyl glucoside as a primary non-ionic surfactant, concentrated formats and a range of excluded ingredients. These statements are treated as governed product data rather than free-form marketing copy.
Small by name.
Big in meaning.
Minim means a small drop and is also a palindrome: a reminder that life moves in circles and what goes around comes around. miniME extends the idea to future generations and invites people into a sustainable living movement.
Explore the 5R movement ->
Official ecoMINIM visual, localized for Maypreen.