Founder, Tan Yet Mee I had to make a major lifestyle change – from my diet to the home detergents I used. I started being mindful when shopping and learned to read and recognize ingredients found on detergent labels. I experienced many discomforting errors in order to find the “safest” products that would not aggravate my skin condition.I discovered that out of every 10 people I spoke to, at least one of them had or knew someone with skin allergies. The quest to provide a safer and better way to clean became my top priority.With that in mind, my team and I decided to make it our mission to create the best, gentle, eco-friendly products that are not just safe for the environment and your skin but as effective as commercial cleaners.When I started my factory 7 years ago, I began to examine the integrity of ingredients used in manufacturing household detergents. I realized that many brands were using ingredients that were reportedly hazardous, yet called themselves eco-friendly. So with the noble idea of saving the world and removing toxic chemicals from our homes, I engaged expert advice from eminent researchers, namely Professor Dr. Murray Hunter, and employed researchers to discover more.In the last 5 years, we intensified our research for better ingredients as the market evolved and more ingredients became available. This quest escalated as more and more common ingredients were found to be unsafe. I tested every product on myself and became “User/Tester 001”. Anything I wouldn’t use on my family and friends went back to the drawing board.ecominim® is the result of many trials, tests, and research. Our products are designed to be safe, effective, and easy to use.We believe that everyone can make a difference to save our world one step at a time.Tan Yet Mee Our Story Minim Mission:To have every household in Malaysia uses at least one minim product. With minim, everyone can go green with minimal impact on the world and with minimal effort.Meaning of Minim:– from the Oxford Dictionary, it means a small drop– is a palindrome (a word that reads backwards and forwards) which is also the minim philosophy ….. life always go full circle and we reap what we sow. What goes around comes around.Meaning of miniME:We strive to preserve this world for our future generations, our mini-me’s. Henceforth, we would like to welcome you to join our community, as a member of our miniME programme, and be a part of our Minim Sustainable Living Movement.Join us, as we embark on this journey to a cleaner home, and a cleaner environment.Meaning of our logo:The little plants also symbolize humanity, arm in arm to protect the earth and working together to save itThe heart symbolises the love of mankind and humanity, for which without humanity, the earth is just barren land. And our love for you.The globe shows Malaysia, as we are proudly Made In Malaysia.The lone starfish – is the symbol of hope. The starfish story goes like this : A boy was walking on the beach one day and saw thousands of starfishes washed up on the beach, he quickly reached for one and and threw it back in to the sea, and the next. After a while out of fatigue he stopped. His friend asked him why did he bother as thousands are washed ashore daily. He replied, as long as I can save one starfish, it is one starfish saved for one more day.The moral of the story is, if everyone would stop and save one starfish, collectively we can save a lot of them. It just takes the one person and the one starfish. What Makes ecominim® Unique? Safer Choice For You! Almost everyone I know, knows someone who has sensitive skin, has some form of skin allergy or is allergic to laundry detergent. There are almost 100,000 chemicals that can be used as ingredients in our daily products. However, many of these are harsh, toxic, and harmful to you and the planet. At ecominim®, we scrutinized every ingredient that goes into our products. We excluded many common ingredients that are considered “safe” such as SLES/SLS, betaine, CDE, parabens, phosphates and triclosan to ensure your peace of mind. List of Ingredients We aim to reduce the number of toxic chemicals in your home by using plant-derived ingredients that clean without drying your hands or leaving a soapy residue. Our cosmetic grade surfactants are just as effective as commercial cleaners against grease and dirt. Our strict in-house tests ensure that any ingredient that doesn’t make the grade is reformulated and retested. ecominim® Protects You And The Planet Household cleaning products are very much part of our daily lives. However, commercial cleaners are loaded with chemicals and toxic substances that are hazardous to our health and the earth. Cleaning chemicals can irritate the skin, trigger allergies and asthma while their manufacture and disposal cause environmental pollution. As environmental protection becomes increasingly crucial, the demand for eco-friendly products is on the rise. ecominim® aims to create an awareness that everybody can play a role in protecting the planet. We can all start by changing the way we clean. Cleaning is more than washing off dirt. It’s about what we leave behind. By using products that encourage sustainable living, we can minimize our impact on the environment. ISO 9001:2015 certified ISO 14001:2015 certified SIRIM tested ECO LABEL ECO LABEL The Environmental Protection Agency (EPA) does not require cleaning product manufacturers worldwide to provide a full list of ingredients on their packaging.However, we believe that everyone has a fundamental right to know what ingredients are inside their everyday products. Therefore we practice full transparency to help you make better, safer, informed choices.Our product labels state the chemical name in full, allowing you to research the ingredient, if in doubt. This is particularly important for those with specific allergies.To understand more, check out our ingredient list. Our Promise We deliver what we promise. We are ethical, responsible, 100% cruelty-free, and sustainable. All our guarantees of bio-degradability come from the source material and certified manufacturers. We aim to make our eco-friendly products affordable and responsible to encourage widespread use. Earth-friendly materials Packaged in minimal packaging using earth-friendly materials where possible. BPA-free materials Our plastic bottles are made from BPA-free materials and are recyclable. We also use eco-friendly water-based vanish for our cartons. We practice 5R Replace • Reduce • Reuse • Recycle • Repurpose Ecominim® products are eco-friendly, 100% plant-based and free from SLES, SLS, Parabens and others. Ecominim produced home cleaning detergents like Eco-Friendly Liquid Detergent, Powder Detergent, Floor Cleaner, Dish Wash, Hand Wash, Bathroom Cleaner, Hand Sanitiser and Glass & Multi-surface Cleaner. List of Ingredients The ingredients that we use in our products are 100% organic and plant-based surfactants, food grade ingredients and some are recognized as safe ingredients by US EPA Safer Choice. We do not use any of the bad ingredients that are commonly found in household detergents. Our List of Good Ingredients Citric Acid Citric acid is a weak organic acid found naturally in citrus fruits such as lemons and limes. We use citric acid in small doses as a natural preservative and chelating agent. Decyl Glucoside (Certified Organic Non-ionic Surfactant) Produced by the reaction of glucose derived from corn starch with the oil-derived fatty alcohol decanol. It is used as a mild surfactant and is especially suited to sensitive skin. Glycerin Glycerin (also called glycerol or glycerine) is an organic compound present in all natural lipids (fats). It usually comes in the form of a colourless, odourless, sweet-tasting, non-toxic liquid. In our bodies, glycerin is naturally present in the skin and functions as a moisturiser, drawing moisture up through skin layers which slows or prevents excessive drying and evaporation. Its mild properties make it especially useful for people with skin irritations. Sodium Carbonate (Soda Ash) Sodium Carbonate or ‘washing soda’ is a white powder often used as a water softener. It is produced in large quantities from salt (sodium chloride) and limestone. Sodium Citrate Sodium citrate is the sodium salt of citric acid, which occurs naturally in many citrus fruits. Sodium citrate can be used as a water softener, emulsifying agent and pH adjuster.  TAED Tetraacetyl Ethalinediamine (TAED) is used in our products as an activator for our bleaching agents. We use this ingredient as a catalyst to enhance the speed of the reaction between the bleach and soil particles on clothes. It allows us to make our formulations much more concentrated and enhances cleaning performance. Xanthan Gum Xanthan Gum is a thick substance produced during fermentation of the bacterium Xanthomonas campestris with glucose. It is used as a natural stabilizer or thickener in products ranging from food to cosmetics. List of bad ingredients in detergents Parabens Parabens are the most widely used preservatives in personal care products — stopping fungus, bacteria and other microbes from growing in your favourite products, especially in the moist, warm environment of a bathroom.Studies have shown that parabens could be detected in the blood and urine of healthy young male volunteers a few hours after lotions and deodrants containing Parabens were applied to their skin. It is concluded that since the chemicals could be absorbed, metabolized and excreted, they could potentially contribute to adverse health effects to humans, including certain cancers. SLS/ SLES Sodium laureth sulfate (SLES) and sodium lauryl sulfate (SLS).  SLES and SLE are additives that allows cleansing products to foam. According to the Environmental Working Group’s Skin Deep Cosmetic Safety Database, SLS is a “moderate hazard” that has been linked to cancer, neurotoxicity, organ toxicity, skin irritation and endocrine disruption.It is reported that SLS and SLES are often contaminated with 1,4 dioxane, a byproduct of the manufacturing process that is “possibly carcinogenic to humans” and may also cause negatives effects in the kidneys, liver and central nervous system, according to the National Institute for Occupational Safety and Health. Betaine / CDE Betaine functions as a humectant in cosmetic and household products. In some instances it has been claimed to cause allergic reactions in some users. NPE Officially known as nonylphenol ethoxylates, NPEs are used as wetting agents in detergents, and emulsifiers. This toxic chemical then remains in the garment, released once you wash your clothing, breaking down to form toxic nonylphenol (NP). Nonylphenol is a persistent chemical with hormone-disrupting properties that builds up in the food chain and is hazardous even at very low levels. Phthalates Phthalates are a group of chemicals used in hundreds of products, such as toys, vinyl flooring and wall covering, detergents, lubricating oils, food packaging, pharmaceuticals, blood bags and tubing, and personal care products, such as nail polish, hair sprays, aftershave lotions, soaps, shampoos, perfumes and other fragrance preparations.The American Academy of Pediatrics has published an article stating that infants exposed to infant care products, specifically baby shampoos, baby lotions, and baby powder, showed increased levels of phthalate metabolites in their urine (see “Baby Care Products: Possible Sources of Infant Phthalate Exposure,” disclaimer icon S. Sathyanarayana, Pediatrics, 2008, vol. 121, pp. 260-268). The study on Phtalates increases, and new research areas are expanding our understanding. The link between phthalates and surging rates of chronic disease is one example of the effect of Phthalate.Phthalates affect different groups of people in different ways:Unborn babies and children are among the most affected. Phthalates can do more harm to males.Kids in puberty are also at risk. Times of biological transformation seem to leave us vulnerable to these chemicals.Adult women have more side effects than men, perhaps because they use more personal care products. EDTA Parabens  SLS/ SLES  Betaine / CDE NPE Phthalates      EDTAEDTA (ethylenediaminetetraacetic acid) is a compound of massive use world wide with household and industrial applications. Apart from being a huge environmental impact, it is a persistent organic pollutant. While EDTA serves many positive functions in different industrial, pharmaceutical and other avenues, the longevity of EDTA can pose serious issues in the environment. The degradation of EDTA is slow. EDTA also can cause the following if ingested in huge amounts Anemia, Chills, fever, or headache, Blood clot in a vein, Lower levels of magnesium and potassium in the blood, Diarrhea, vomiting, or nausea, Fatigue, Abnormal calcium levels in the blood, Insulin shock, Irregular heartbeats, which can be severe, Low blood pressure Thirst and aching joints. Sulphates Sulphates are all primary surfactants. A surfactant is a mixture of molecules that can attract both water and oil. This unique property allows soaps, shampoos, and body washes to separate dirt and oil from your skin or hair and then allow the water you rinse it with to carry it off your body and down the drain.Sulfates derived from petroleum are often controversial due to their origin. The biggest concern is the long-term side effects of sulfate production. Petroleum products are associated with climate change, pollution, and greenhouse gases.Health: SLS and SLES can irritate eyes, skin, and lungs, especially with long-term use. SLES may also be contaminated with a substance called 1,4-dioxane, which is known to cause cancer in laboratory animals. This contamination occurs during the manufacturing process.Environment: Products with sulfates that get washed down the drain may also be toxic to aquatic animals. Formaldehydes Formaldehyde is a colorless, strong-smelling gas used in making building materials and many household products. The main way people are exposed to formaldehyde is by inhaling it. The liquid form can be absorbed through the skin. People can also be exposed to small amounts by eating foods or drinking liquids containing formaldehyde Hear why people love ecominim® Discover the Reasons Our Products are Adored and Why They Keep Coming Back Safe Cleaning for Your Home and Family: Hear from Real Families! Experience the difference with our plant-based cleaners. Strong enough to tackle grease but gentle on sensitive skin and baby items. See why so many families trust our products for safer, effective cleaning at home by watching their honest reviews! Discover Gentle Cleaning Play Play What they’re saying.. The liquid detergent just bring out the whites and the colors. If your hand sanitizer is causing dry skin and other allergies, look for Ecominim. The hand sanitizer is gentle to the hands and smells great Gina PhanPerformance Trainer & Consultant Concentrated Liquid Detergent - "I like it very much because it is low suds and contain no harsh chemical like SLES/SLS which my husband is very concerned about." Lynette ChowCounsellor I like the fragrance & how clean the floor feels when you walk after mopping the floor with the floor wash. The clean smell & look of the clothes after being washed with the clothes detergent. Bibiana reincastle I like the fragrance & how clean the floor feels when you walk after mopping the floor with the floor wash. The clean smell & look of the clothes after being washed with the clothes detergent. Puan RahimahEtiquette Trainer Much Loved, Much Trusted See what long time users have to say Media