Malaysian Food Manufacturing · Since 1995

Zubir Food.
Malaysian Food Manufacturing Since 1995.

From a small shop lot in Johor to two fully automated manufacturing facilities — producing chilli paste, spices and frozen food under trusted brands, with a regional market presence across Malaysia, Singapore and Indonesia.

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1995Business journey began
2Fully automated facilities
4Food brands
MY · SG · IDRegional market presence
Zubir Intelligence ● LIVE Product Knowledge Agent active Website information checked 14 sec ago Customer enquiry agent ready Product catalogue indexed Company knowledge synchronised Website health monitored New visitor enquiry detected

Our Brands

Four families. One standard of quality.

Zubir Food produces chilli paste, spices and frozen food under four established brands — each with its own character, all built on the same manufacturing heritage.

CORE CATEGORY Terengganu brand product

Terengganu

Chilli paste / cili giling — the category most closely linked to the company’s manufacturing heritage.

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CHILLI PASTE Nor Addin brand product

Nor Addin

Chilli paste products listed in multiple sizes on the company’s current catalogue.

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SPICES Malabar Masala brand product

Malabar Masala

A spice range covering products such as chilli powder, coriander powder and curry-related blends.

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FROZEN FOOD Peladang brand product

Peladang

A frozen-food range represented on the current corporate product catalogue.

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30+ Years of Progress

From a shop lot to regional manufacturing.

0Years of Food Manufacturing
0Food Brands
0Products in Catalogue
3Regional Markets

Business journey began

Small-scale production of cili giling, tempe and tauhu kering in Johor, reportedly starting with about RM12,000.

Singapore market entry

Historical reporting states products began entering Singapore a year after the business started.

TEKUN financing

TEKUN financing added working capital to expand the business.

Sdn Bhd incorporation

Zubir Food Sdn Bhd incorporated (public registry-derived records indicate 2007). The business journey itself dates to 1995.

CORPORATE RECORD — SEE 1995 FOR BUSINESS ORIGIN

National recognition

Usahawan Cemerlang TEKUN Peringkat Nasional 2008 awarded to the founder.

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Our Story

A small shop lot that never looked back.

Zubir Food's business journey began in 1995. Through hardship it grew into two fully automated manufacturing facilities producing trusted Halal food for Malaysia and beyond.

Zubir Food's business journey began in 1995 — and never looked back. Through years of hardship, the company grew from a small shop lot into two fully automated manufacturing facilities built to ensure consistently high product quality.

Zubir Food believes in treating customers with respect and faith. The company grows through lessons learned, creativity, and expansion through partnerships with very reliable groups of people abroad — integrating honesty, integrity and business ethics into every aspect of how it operates.

RESPECT•FAITH•CREATIVITY•PARTNERSHIPS•HONESTY•INTEGRITY•BUSINESS ETHICS
Zubir Food facility photograph Zubir Food facility photograph
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The Founder

Before the automation, there was a founder starting with RM12,000.

Dato' Zubir's journey — from small-scale chilli paste, tempe and dried tofu production in 1995 to national TEKUN recognition and regional business initiatives.

Dato\u2019 Zubir Mohd Said portrait
FOUNDER OF ZUBIR FOOD SDN BHD

Founder's Philosophy

"From RM12,000 in savings to two automated factories: the founder's story is one of discipline over shortcuts — grow with lessons learned, honour partnerships, and let quality earn trust."

1995•RM12,000 START•TEKUN 2008•REGIONAL WORK
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Manufacturing

Built for Consistency. Made for Scale.

Two fully automated manufacturing facilities built to ensure consistently high product quality — from raw ingredients to finished goods and distribution.

Zubir Food facility panorama
01

Ingredient Receiving

Source · intake · checks
02

Preparation

Sort · stage · prepare
03

Processing

Manufacturing flow
04

Quality

Halal · process · control
05

Packaging

Pack · label · batch
06

Distribution

Warehouse · market
Operations Intelligence ● Agents Online Manufacturing knowledge indexed Production documentation checked Product specification library available Quality documentation monitored Factory information synchronised AI Operations Demo
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Quality × Halal

Quality is not a badge at the end. It is a chain through the operation.

Zubir Food follows 100% strictly Malaysia JAKIM Halal manufacturing standards — covering source of ingredients, procurement planning, storage, processing, containerisation and shipping — and holds MeSTI certification from the Ministry of Health Malaysia.

SOURCE→PROCURE→STORE→PROCESS→PACK→SHIP
Quality & certification detail →
Halal certified seal MeSTI certification seal Certification visuals reproduced from Zubir Food's public website.

Market Presence

From Johor into documented regional markets.

Six company-listed distribution points across Singapore and Batam — plus reported historical initiatives, clearly labelled and kept separate.

JOHOR HQ · CORE
SINGAPORE × 5
BATAM × 1
SABAH → TAWI-TAWI
Addin FoodBlock 82 #01-197, Telok Balanggah Dr, Singapore 100082 — Singapore
Jawiraya MarketingBlock 35, Telok Belanggah Rise, #01-207, Singapore 090035 — Singapore
OS Bagus Foodstuff57, Ubi Avenue 1, Ubi Center #02-03, Singapore 408936 — Singapore
+3 more listed distributorsComplete addresses preserved on the Markets page.
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Business Trust

Serving retail, distribution and food business markets.

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Live AI Agent Activity

AI Agents Working Behind This Website

Zubir Food uses AI agents to help visitors, maintain the website, answer product questions and give management visibility. The feed below is a live demonstration of that activity.

Zubir Intelligence

Agent activity feed
Live AI Agent Demonstration
Product Agentindexed product catalogueIndexed
Website Agentchecked broken linksChecked
Knowledge Agentupdated company recordsUpdated
Customer Agentanswered product enquiryAnswered
SEO Agentchecked product metadataChecked

Management Intelligence

Built for Management Intelligence

Beyond the public experience, Zubir Food's management layer uses AI for sales insights, website performance, enquiry analytics and operational reports. The preview below is a demonstration — sensitive data stays private.

Customer Enquiries

New enquiries today12
Product interestChilli Paste
Top marketSingapore
AI routing accuracyVerified

Website Performance

Pages monitoredHealthy
Content alerts1 review
SEO structureMonitored
Security statusMonitored
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Website AI Governance

AI helps keep this website accurate and healthy.

Pages MonitoredActive

All public pages are monitored for availability and consistency.

Product InformationChecked

Product data is verified against the company catalogue.

Broken LinksMonitored

Internal and external links are checked for validity.

SEO StructureMonitored

Metadata and structured data are kept consistent.

Content FreshnessMonitored

Content is reviewed to keep information current.

Security StatusMonitored

Security posture is continuously monitored.

Governance statuses shown are a demonstration of the AI governance concept.

Trade Enquiry

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Whether you're a distributor, retailer or business partner, the AI Enquiry Agent will route your enquiry to the relevant team.

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