Founder · Documentary Profile
Dato' Seri Dr
Zubir Mohd Said.
Founder of Zubir Food Sdn Bhd. From Air Hitam, Johor — a story that begins with RM12,000 in employment-bonus savings and becomes a regional food-manufacturing journey.
Public-record profile only. No private material. Titles as reported across public coverage; styles vary by period and source.
Beginning · 1995
Chilli, tempe & dried tofu. One man, one shop lot.
In 1995, Zubir Mohd Said began small-scale production of cili giling (ground chilli paste), tempe and tauhu kering in Johor. Historical reporting states products began entering Singapore just one year later.

Reported Starting Capital · 1995
~RM12,000
Saved from an employment bonus while working at a factory in Johor, according to Berita Harian reporting republished by TEKUN.
Business → Struggle → Scale → Recognition → Industry → Regional Work → Legacy
The documentary timeline.
Every entry carries its confidence label and source. Nothing on this page is presented beyond what sources support.
The journey begins
Zubir Mohd Said began small-scale production of cili giling (ground chilli paste), tempe and tauhu kering in Johor — starting with approximately RM12,000, saved from a factory employment bonus.
VERIFIED_SECONDARY · Source: BERITA HARIAN FEB 2009 REPORTFirst steps across the border
Products reportedly began entering the Singapore market a year after the business started.
VERIFIED_SECONDARY · Source: BERITA HARIAN FEB 2009 REPORTTEKUN financing
Added working capital through TEKUN financing to keep expanding production.
VERIFIED_SECONDARY · Source: BERITA HARIAN FEB 2009 REPORTZubir Food Sdn Bhd incorporated
The corporate entity Zubir Food Sdn Bhd was incorporated (public registry-derived records indicate 2007). The business journey itself began earlier, in 1995.
VERIFIED_SECONDARY · Source: EMIS REGISTRY-DERIVED PROFILE; SSM-STYLE LISTING 200701000431 / 0758429V Note: Exact day conflicting across sources — year only published here.Usahawan Cemerlang TEKUN Peringkat Nasional
Named Usahawan Cemerlang TEKUN (Outstanding Entrepreneur) at national level for 2008, announced at a ceremony reported in February 2009.
VERIFIED_SECONDARY · Source: BERITA HARIAN FEB 2009 REPORTHistorical production snapshot
HISTORICAL FIGURES REPORTED IN 2008 — NOT CURRENT KPIsReporting at that time cited approximately RM1.4 million in prior-year sales, average chilli production of ~2.5 tonnes per day at the Tanjung Puteri plant, and ~10,000 pieces of tempe per day. Chilli was reported as imported from India and China; 90% of cili giling output under Noradin and Sabas brands went to Singapore.
HISTORICAL_REPORT · Source: BERITA HARIAN FEB 2009 REPORTZubir Food (Sabah) Sdn Bhd
CORPORATE RECORDZubir Food (Sabah) Sdn Bhd was incorporated in August 2022, extending the group into Sabah (directories list a KKIP Selatan, Kota Kinabalu address).
VERIFIED_SECONDARY · Source: REGISTRY-DERIVED PROFILE; SABAH DIRECTORIES Note: Registration number from SSM-style listing 202201031866 / 1477563-U not independently confirmed online.Sabah → Tawi-Tawi frozen poultry JV
REPORTED 2023 INITIATIVE — NOT PRESENTED AS ONGOINGZubir Food (Sabah) Sdn Bhd entered a joint venture with Jay Sayang Enterprise for export of frozen halal poultry from Sabah to Tawi-Tawi, Philippines. A first shipment of 30 tonnes was reported as planned. Coverage cited a group slaughterhouse (Mars Global Sdn Bhd) capacity of 60,000 birds/day, expandable to 120,000.
VERIFIED_SECONDARY · Source: BORNEO POST 5 SEP 2023; WARTA ORIENTAL; DAILY EXPRESSPresident PUNJ — regional entrepreneurship network
DATED TO JUNE 2024Identified by Indonesia’s national news agency ANTARA as President of PUNJ (Pertubuhan Usahawan Nusantara Johor) during a Johor–NTB trade mission hosted at the Indonesian Consulate (KJRI) in Johor Bahru on 25 June 2024.
VERIFIED_SECONDARY · Source: ANTARA NEWS 27 JUN 2024 Note: Not presented as a current role.2008 Reporting · Archive
The scale as reported then — not now.
Coverage around the Usahawan Cemerlang TEKUN award cited production at the Tanjung Puteri plant: chilli imported from India and China, cili giling under Noradin and Sabas brands, 90% exported to Singapore.
HISTORICAL FIGURES REPORTED IN 2008 — NOT CURRENT KPIsRecognition · National Level
Usahawan Cemerlang TEKUN Peringkat Nasional.
Named Outstanding Entrepreneur at TEKUN's national level for 2008 — announced during a ceremony reported in February 2009, marking the journey from micro-financing recipient to national exemplar.
Regional Work · Entrepreneur Network
Beyond food: building business bridges.
The story expands from manufacturing into regional entrepreneurship networks — a reported Sabah joint venture aimed at Tawi-Tawi in 2023, and identification as President of PUNJ during a Johor–NTB trade mission in June 2024.
Digital Presence · TikTok
Online as @zubirmohdsaid.
On TikTok, the founder is active as @zubirmohdsaid (profile name "Zubir Mohd Said"). The public account bio reads: "Jom suka-suka". This provides a direct, personal channel alongside the corporate history on this page.
Sources & References
Every claim traceable. Nothing invented.
This page follows strict source discipline: claims are labelled VERIFIED_SECONDARY, HISTORICAL_REPORT or CORPORATE RECORD; conflicting details are resolved conservatively (e.g. incorporation published as year-only).
View sources & references
- Zubir Food official website — PRIMARY (company self-published)
https://www.zubirfood.com/ ↗ - Berita Harian report Feb 2009 (republished in full on TEKUN blog) — SECONDARY (mainstream press copy)
http://usahawan-tekun.blogspot.com/p/usahawan-cili-giling-tempe-zubir-mohd.html ↗ - ANTARA News, 27 Jun 2024 — Johor–NTB trade mission at KJRI Johor Bahru — SECONDARY (Indonesian national news agency)
https://www.antaranews.com/berita/4171608/pemprov-ntb-lakukan-lawatan-misi-dagang-di-johor-bahru-malaysia ↗ - Borneo Post, 5 Sep 2023 — Sabah poultry export to Tawi-Tawi — SECONDARY
https://www.theborneopost.com/2023/09/05/sabah-to-export-poultry-to-tawi-tawi-via-ferry/ ↗ - Warta Oriental, 6 Sep 2023 — Lahad Datu–Bongao ferry and JV reporting — SECONDARY
https://wartaoriental.com/2023/09/06/feri-penumpang-lahad-datu-bongau-pulau-tawi-tawi-dilancar-28-sept/ ↗ - Daily Express (Sabah) — Bongao–Lahad Datu ferry launch coverage — SECONDARY
https://www.dailyexpress.com.my/news/219633/all-set-for-bongao-lahad-datu-ferry-launch/ ↗ - EMIS corporate profile — Zubir Food Sdn Bhd — SECONDARY (registry-derived; paywalled detail)
https://www.emis.com/php/company-profile/MY/Zubir_Food_Sdn_Bhd_en_4235354.html ↗ - BIMP-EAGA official portal — Bongao–Lahad Datu sea route context — SECONDARY (official regional body)
https://bimp-eaga.asia/article/launching-bongao-lahad-datu-sea-route-promises-enhance-cross-border-mobility-and-trade ↗ - Facebook — facebook.com/zubir.mohdsaid — FACEBOOK_REQUIRES_AUTH — no content collected; no bypass attempted
https://www.facebook.com/zubir.mohdsaid ↗ - Facebook — facebook.com/terengganuciligiling — FACEBOOK_REQUIRES_AUTH — official brand page confirmed only via zubirfood.com footer link
https://www.facebook.com/terengganuciligiling ↗ - TikTok — @zubirmohdsaid (public profile) — PRIMARY (public profile; bio + avatar; stats are point-in-time snapshot)
https://www.tiktok.com/@zubirmohdsaid ↗
